Post by account_disabled on Jan 8, 2024 9:43:58 GMT
In recent years, events have become a space for debate, a window into the trends of each sector and an opportunity to network and connect consumers and brands. However, the pandemic has completely altered the way of understanding events , as has happened with large events and festivals in the advertising industry, such as Cannes Lions, the IFA, Dmexco and even FOA , which, given the circumstances , this year they have chosen to adapt to a new format: the hybrid. To discover first-hand how the events sector has changed due to COVID-19 and the trends that are most affecting them, at MarketingDirecto.com we spoke with Raúl del Moral, CEO of Tu Fábrica de Eventos. How has the events sector changed in recent months? Totally, the sector is another, different, some actors have lost prominence, others have disappeared and new actors have emerged and others have gained prominence. Everything has changed . It is very important to read well and understand what the sector looks like and will look like in order to be able to work in it and assume some of the roles that have become available.
The objectives of the events remain the same, only the way of doing them has changed How important would you say the events are today? How can hosting a corporate event benefit a company? The events continue to Email Data have the same importance as before and continue to meet the objectives of before, only the way of doing them has changed. This adaptation is essential. What formats are most in demand by consumers today ? The most popular formats continue to be replicating a physical event in a virtual event. And I think that it is not about doing the same thing in another format, but rather taking advantage of it to do more profitable things, with more return and in which the assistant has less of a feeling of wasting time, as has been happening in most of the in-person events… What are the trends that are most affecting the events sector? Maintaining attention at a physical event is sometimes difficult when there are many presentations one after another, but online it is much more difficult to maintain that attention.
This implies that dynamization in events has now become very important. It was important before but now much more so. Concepts such as networking, group work, debates, etc. must be introduced... small actions that cover the individual needs of each attendee. Not all attendees have the same needs when they participate in an event and why do we give them the same? This is the challenge: not to give the same thing to everyone. How can companies meet the new needs of consumers? How can event software help achieve this? What software like Your Event Factory can do is generate very dynamic events where you can create massive activities, small activities, individual activities, debate meetings, one-on-one meetings, workshops, etc. In short, it can satisfy the needs. individually or by niches within the same event. What future do you predict for the events industry? Will they be 100% face-to-face again or has COVID-19 become a turning point from which there is no return? In my opinion, when “normality” returns, I believe that the events sector will have changed forever. Finally, whether in person or online, the event must meet content objectives rather than visual impact and attend to the more individual needs of attendees.
The objectives of the events remain the same, only the way of doing them has changed How important would you say the events are today? How can hosting a corporate event benefit a company? The events continue to Email Data have the same importance as before and continue to meet the objectives of before, only the way of doing them has changed. This adaptation is essential. What formats are most in demand by consumers today ? The most popular formats continue to be replicating a physical event in a virtual event. And I think that it is not about doing the same thing in another format, but rather taking advantage of it to do more profitable things, with more return and in which the assistant has less of a feeling of wasting time, as has been happening in most of the in-person events… What are the trends that are most affecting the events sector? Maintaining attention at a physical event is sometimes difficult when there are many presentations one after another, but online it is much more difficult to maintain that attention.
This implies that dynamization in events has now become very important. It was important before but now much more so. Concepts such as networking, group work, debates, etc. must be introduced... small actions that cover the individual needs of each attendee. Not all attendees have the same needs when they participate in an event and why do we give them the same? This is the challenge: not to give the same thing to everyone. How can companies meet the new needs of consumers? How can event software help achieve this? What software like Your Event Factory can do is generate very dynamic events where you can create massive activities, small activities, individual activities, debate meetings, one-on-one meetings, workshops, etc. In short, it can satisfy the needs. individually or by niches within the same event. What future do you predict for the events industry? Will they be 100% face-to-face again or has COVID-19 become a turning point from which there is no return? In my opinion, when “normality” returns, I believe that the events sector will have changed forever. Finally, whether in person or online, the event must meet content objectives rather than visual impact and attend to the more individual needs of attendees.